Salesforce for small business: price, setup and connecting your website (2026)

What Salesforce is and who it’s for

Salesforce, founded in 1999 and based in San Francisco, makes CRM software. A CRM (customer relationship management tool) is a shared list of your leads and customers, with every call, email and sale attached. Its full Sales Cloud editions are priced for larger teams, but it sells three bundles aimed at small business: Free Suite, Starter Suite and Pro Suite.

None of them builds a website. You get landing pages and sign-up forms that Salesforce hosts, and your real site lives on WordPress, Wix, Squarespace or another builder. So the questions for Salesforce for small business are what the pair costs, how leads get from your site into Salesforce, and what you keep if you leave.

It’s right for small teams that want a big-vendor CRM with room to grow, and for businesses that already have a website and want lead forms, email nurture and a sales pipeline in one tool. A pipeline is the row of stages a lead moves through, such as new, quoted and won.

We built this page from Salesforce’s pricing pages, help articles and contract, not from our own testing. We have no affiliate deal with Salesforce.

Plans and prices in 2026

On Sep 3, 2026, Salesforce announced three new editions for bigger teams: Core, Advanced and Max, all billed yearly. They sit above the small-business suites. The older Enterprise and Unlimited editions are now called “legacy” and have no price on the Sales Cloud pricing page. Salesforce says existing customers keep their current pricing on legacy editions.

A few details matter for a small business:

• Only Starter is sold month to month. Salesforce shows the same $25 starting price for monthly and yearly billing, so there’s no published yearly discount. Pro and every edition above it bill yearly.
• Free Suite has rules. It stops at 2 users and 100 marketing emails a month, and someone has to log in at least once every 60 days or the account can expire.
• AI add-ons start at Core. Starter includes built-in assistive AI, such as record summaries and email drafts, at no extra cost. Agentforce add-ons for Sales, Service or Field Service are $125 per user a month, and Salesforce says AI “can be added to Core and above.”
• Extras cost extra. Starter and Pro include 2,000 marketing email sends a month; each extra 1,000 sends is $10 a month. Payments through Starter’s commerce tools carry US card fees of 2.9% + $0.30 per transaction.

The Starter trial page also shows a “Get 40% off on Starter Suite” banner with no terms, so we use the list price below.

What it really costs over 3 years

We count 36 months of the plan. For the website we use the same two baselines as the rest of this site:

• WordPress on Bluehost Starter: $432.60. Hosting is $3.99 x 36 = $143.64 on a 36-month term (it renews at $9.99), plus $36.96 for two domain renewals after the free first year, plus $252 for one Google Workspace inbox.
• Squarespace Core or Wix Core: $1,332.96. The plan is $29 x 36 = $1,044 billed yearly, plus $36.96 for the domain and $252 for the inbox.

Salesforce itself includes no domain, hosting or email inbox.

1 user

3 users

The cheapest working setup is Free Suite plus a WordPress site: $432.60 over 3 years, all of it hosting, domain and email. It works for 1 or 2 people, as long as 100 marketing emails a month is enough.

Two add-ons to budget for. One extra bundle of 1,000 email sends is $10 x 36 = $360 over 3 years. And moving to Core later is a big step: $195 x 36 = $7,020 per user, or $11,520 per user with a $125 Agentforce add-on ($320 x 36).

Getting leads from your website into Salesforce

This is where Salesforce asks the most of a small business. It expects your website to live elsewhere, so you pick a route and set it up yourself.

The built-in landing page and form is hosted by Salesforce, so you link to it from your site. Salesforce doesn’t document a way to embed that form inside your own pages.

Web-to-Lead is Salesforce’s classic tool. It generates an HTML form you paste into any website, adds up to 500 leads a day, and has reCAPTCHA (spam protection) on by default. The feature table on the Sales Cloud pricing page marks “Web-to-Lead Capture” as included on Free, Starter and Pro, though the Web-to-Lead help article still names only older editions such as Essentials and Professional.

Zapier is a connector service that copies a form entry from your site into Salesforce. Salesforce is a premium app there, so you need a paid Zapier plan, and Zapier’s help page lists Essentials, Professional, Enterprise, Unlimited and Performance. Again, Starter and Pro Suite are not named.

Platform by platform:

• WordPress: there’s no current official Salesforce CRM plugin. The Account Engagement plugin on WordPress.org needs a separate Account Engagement subscription ($1,250 a month billed yearly for Growth), was last updated about 2 years ago and is tested only up to WordPress 6.4. The third-party Brilliant Web-to-Lead plugin is about 5 years stale.
• Wix: Wix, not Salesforce, built a connector that sends Wix Forms, Stores, Bookings and Events data to Salesforce. It’s for Wix Studio Enterprise and is set up through a Wix success manager. There’s no self-serve Wix app.
• Squarespace: no official integration. Zapier has Squarespace Forms to Salesforce templates.
• Webflow: Webflow’s integrations page says “Salesforce doesn’t offer an official Webflow app.” It points to Web-to-Lead HTML, third-party apps or the API.

What you can take with you if you leave

No website lives in Salesforce, so there are no pages to lose, and your domain stays at your own domain registrar. Our exit scores rate website platforms, so Salesforce doesn’t get one. What matters here is your data.

• What exports: the Data Export Service saves every object, such as leads, contacts, accounts and opportunities, as CSV files in zip archives. It runs monthly on all editions and weekly on Enterprise, Performance and Unlimited. The help article doesn’t say outright whether Starter and Pro count as “all editions.”
• What doesn’t: formula and roll-up summary fields (values Salesforce calculates for you) are always left out.
• The files expire: export zips are deleted 48 hours after the notification email, so download them right away.
• The clock after you cancel: under the Main Services Agreement, Salesforce makes your data available for export if you ask within 30 days after the contract ends. After that, it has no duty to keep it.

Run one export during the trial so you know what comes out. If you ever move the website too, our guide to leaving your website builder covers that side.

Gotchas

• Contracts are strict. Salesforce’s Main Services Agreement says fees are non-refundable, seats can’t be reduced during the term, and subscriptions renew for another year unless you give written notice at least 30 days before the end.
• Pro is yearly only. The pricing page says “Contract required.” Only Starter is offered month to month, and how to cancel a monthly Starter plan isn’t documented.
• Free Suite stops at 2 users. A third person means upgrading to Starter or Pro for everyone on the team.
• Old price lists are out of date. If you see Enterprise or Unlimited prices elsewhere, those are legacy editions now, with no price on today’s pricing page.
• AI add-ons skip the small-business suites. Agentforce add-ons are sold on Core and above, not on Starter or Pro.
• Web-to-Lead caps at 500 leads a day. A busy site with heavy form traffic can hit that limit.

Who should pick Salesforce, and who should not

Pick it if you’re a team of 1 or 2 that wants a free CRM from a big vendor, you expect to grow into a bigger sales team, or you already have a website and want lead forms, email nurture and a pipeline in one place. Starter has no user maximum, and moving up to Pro or Core doesn’t mean switching vendors or moving your data.

Skip it if you want the CRM to build and host your website, you want Pro features month to month, or you want simple flat pricing without send bundles and contract terms. A solo owner who needs a contact list and a few follow-up reminders will find simpler tools below.

Alternatives worth a look

• HubSpot gives up to 2 users a free CRM with 1,000 contacts plus a website of up to 30 pages, so your forms feed the CRM with no connector. Starter is $7 a seat a month billed yearly as a new-customer promo (regular price $20). Read our HubSpot review.
• Zoho Sites with Zoho CRM is a low-cost website and CRM pair from one vendor. See our Zoho Sites review.
• Pipedrive is a pipeline-first CRM you can buy one seat at a time, with embeddable web forms on its higher plans. See our Pipedrive review.
• monday CRM suits teams of 3 or more already working on monday.com boards. See our monday CRM review.
• Weighing an all-in-one platform instead? Our GoHighLevel alternatives and the full website builder with a CRM roundup compare the main options.