Medical website examples: 14 healthcare sites and ideas to copy

How we chose and described these sites

We viewed these 14 medical practice websites in October 2026. They run from a one-doctor direct primary care clinic to Mayo Clinic, so you can see what changes with size and what stays the same. Sites change often, so a feature here may have moved by the time you click.

They are grouped by type, not ranked. We describe what each site shows, not its traffic or patient numbers, which aren’t public. A platform is named only where a footer credit or the site’s code shows it. We read page text rather than full code, so “no tracker seen” wouldn’t prove there isn’t one, and we don’t make that claim.

Each entry ends with one “steal this” idea a single practice can use on almost any platform.

Direct primary care and membership practices

Clinic Your Care

Type: Solo direct primary care clinic in Ankeny, Iowa. Platform: not identified; the footer credit is cut off.

• Street address and phone number on the homepage, with scheduling by phone and walk-ins welcome.
• A plain insurance statement: the membership pairs with high-deductible and HSA plans and serves uninsured patients.
• Membership explained with a link to a benefits page; a third-party DPC directory lists its tiers at $35 to $250 a month.

Steal this: Write one sentence on who your model suits, such as “works with HSA plans and uninsured patients.” It answers the insurance question before anyone calls.

Plum Health DPC

Type: Direct primary care practice with five Michigan locations plus employer sites. Platform: Squarespace, per its asset URLs.

• A one-line value proposition: a flat monthly membership for primary care.
• “Sign Up” and “Take the DPC Quiz” calls to action, with Pricing in the main menu.
• A clear “No Insurance Used” explanation and a patient review on the homepage.

Steal this: A short quiz is a gentle first step for people who aren’t ready to book. If it asks about health, run it through a tool that signs a Business Associate Agreement (BAA).

One Medical

Type: Membership primary care brand with many locations. Platform: not identified.

• Its membership price, $99 a year, is stated with a “Join now” button.
• App login for messaging, records and refills, plus an insurance network checker page.
• Links to its Notice of Privacy Practices and Notice of Non-Discrimination.
• Telehealth limited to states where it has offices.

Steal this: If you offer virtual visits, say which states you can see patients in. Clinicians generally must be licensed where the patient is.

Pediatric practices

Lake Forest Pediatrics

Type: Pediatric practice with three Illinois offices: Lake Bluff, Lindenhurst and Vernon Hills. Platform: WordPress; the footer credits Practis.

• Self-scheduling for well and sick visits through its athenahealth patient portal.
• A PDF of in-network insurance plans linked from the homepage.
• A 24/7 on-call line, a “Morning Sick Call” link and a “Statement of Non-Discrimination” in the footer.

Steal this: Send online booking through your EHR’s portal. Patient details stay in your EHR’s system instead of a website form, and the site stays simple.

Tribeca Pediatrics

Type: Pediatric group claiming 50+ offices across New York City, New Jersey, Westchester and Long Island. Platform: WordPress, per its theme files.

• A patient portal button in the header.
• An accepted-insurance page that says it takes most major plans and Managed-Care Medicaid.
• Footer links to “Non-Discrimination and Code of Conduct” and a “Sliding Scale Policy.”

Steal this: If you offer a sliding scale or take Medicaid, say so in plain words and link the policy. Families often look for exactly that.

Specialist practices

Rothman Orthopaedics

Type: Orthopedic group that says it has 38 offices and 190+ physicians in Pennsylvania, New Jersey and Florida. Platform: WordPress; the footer credits Lyquix.

• “Make An Appointment” with an online scheduling site, plus walk-in centers and orthopedic urgent care under “Get Care Today.”
• A 24/7 “Chat With An Ortho Expert,” a physician finder and an accepted-insurance page.
• Patient portal and Pay My Bill links, with the Notice of Privacy Practices in the About menu.

Steal this: If you take walk-ins or same-day visits, give them their own button. “Get care today” speaks to someone in pain right now.

Greater Rochester Orthopaedics

Type: Orthopedic practice with three Rochester, New York offices and six physician profiles. Platform: WordPress with a Divi child theme; the footer credits NEXT Digital.

• “New patients seen within 24-48 hours. No referral needed.”
• Request an Appointment links plus an appointment phone line.
• Patient portal and online bill pay links, and office hours for each location.

Steal this: State your wait time and whether a referral is needed. Those two facts settle most new-patient questions.

George Theodore, MD (Boston Sports Medicine)

Type: Solo orthopedic and sports medicine physician’s site. Platform: WordPress; the footer credits Practis.

• “Request Appointment” buttons and an Appointments page.
• A testimonials section with a “Tell us your story” link.
• The office address at MGH Sports Medicine on the homepage, and a nondiscrimination statement in the footer.

Steal this: A physician who sees patients inside a hospital can say exactly where, so patients find the right building on the first try.

Schweiger Dermatology Group

Type: Multi-location dermatology group. Platform: WordPress, per its code.

• “Book an Appointment” through Zocdoc, promising booking “in under 60 seconds.”
• A patient portal link and an insurance list page.
• Notice of Privacy Practices and Accessibility Statement links in the footer, and a Before & After Photos page in the menu.

Steal this: If you use a booking marketplace, link straight to it from your header rather than rebuilding booking on your own site.

Aesthetic surgery and med spas

Dr. Neil Zemmel (Richmond Aesthetic Surgery)

Type: Solo plastic surgery practice. Platform: WordPress; the footer credits Rosemont Media.

• A “Book Your Consultation” page with a detailed contact form.
• A before-and-after gallery with an “Individual Results May Vary” note and a disclaimer about stock models.
• A review count (5.0 from 797 reviews, as shown) linked to an online reviews page, and “Se Habla Espanol” next to the phone number.

Steal this: Its “board-certified” claim carries a footnote naming the American Board of Plastic Surgery. California requires the certifying board’s full name, and Texas limits which boards count, so name yours.

SkinSpirit

Type: Med spa chain that says it has 50+ locations. Platform: Webflow, per its asset URLs.

• “Book now” and “book a consult” buttons, with client login on Zenoti.
• Footer links to a Privacy Policy, Notice at Collection, California Privacy Policy and a separate Consumer Health Data Privacy Policy.
• A first-treatment promotion, a referral program and a financing partner.

Steal this: If you serve Washington clients outside HIPAA, a separate consumer health data privacy policy linked from the homepage is what the state’s My Health My Data Act asks for.

Large groups and health systems

CityMD

Type: Multi-location network in New York and New Jersey. Platform: Drupal 11.

• “Book a visit” leading to a locations page, and a “Check your coverage” insurance page.
• Patient portal and Pay your bill links.
• Separate New York and New Jersey privacy notices, plus footer links to a nondiscrimination statement and a No Surprises Act disclosure.

Steal this: If you operate in two states, keep a version of each notice per state, clearly labeled.

Austin Regional Clinic

Type: Clinic group with 30+ clinics across 14 Central Texas cities. Platform: SitePress by Vertex.

• MyChart login and a “Help Me Book” link; immunizations can be booked in MyChart.
• An After Hours Clinic and 24/7 virtual urgent care.
• An insurance lookup page.

Steal this: A “Help me book” link helps patients who don’t know which doctor or visit type they need.

Mayo Clinic

Type: Large health system. Platform: not identified.

• A “Request appointment” page and patient account login.
• Footer links to its Notice of Privacy Practices, Notice of Nondiscrimination and a Digital Accessibility Statement.
• A “Price Transparency” link and a language selector (English, Spanish, Arabic and Simplified Chinese).

Steal this: Put your required notices together in the footer, as Mayo does. A small practice can match that layout on any platform.

Patterns worth copying

1. Booking up front. Most of these sites lead with a way to book, request or call. Several hand booking to the EHR portal or a booking service instead of a website form.
2. New and current patients split. Most of the multi-location sites give current patients their own portal, app or bill pay links.
3. Insurance in plain words. Lake Forest Pediatrics, Tribeca, Rothman, CityMD and Austin Regional Clinic all give insurance its own page or list, and the membership practices explain how insurance fits their model.
4. Notices in the footer. Ten of the 14 link at least one notice, such as a privacy, nondiscrimination or accessibility notice, from the homepage or footer. Our medical website design guide explains which ones apply to you.
5. Speed of access. Rothman offers walk-in centers and orthopedic urgent care, Austin Regional Clinic an after-hours clinic and 24/7 virtual urgent care, and Greater Rochester Orthopaedics says new patients are seen within 24 to 48 hours.

Platforms vary. Seven of the 14 show WordPress, often built by healthcare agencies such as Practis, Rosemont Media and NEXT Digital. One runs on Squarespace, one on Webflow, one on Drupal, one on SitePress, and three don’t show a platform. You can get every pattern above on WordPress, Wix or Squarespace if forms and booking are set up for HIPAA.

What to skip on a small budget

• Live chat staffed around the clock. A 24/7 chat like Rothman’s takes staff or a chat vendor, and a chat tool that collects health details needs a BAA. A clear phone number and after-hours line cover most needs.
• A custom booking system. Link to your EHR portal or a booking service instead.
• Location finders. They suit groups with dozens of offices. One page per office is enough for most practices.
• A full multilingual site. Start with the key pages, contact and insurance, in the languages your patients use.
• Ad pixels everywhere. Several sites we looked at load Google Tag Manager. If you add tracking, keep it off booking, form and portal pages unless the vendor signs a BAA.
• An accessibility widget instead of the basics. Readable text, good contrast and labeled forms matter more; our web accessibility entry covers them.

What to do next

• Read our medical website design guide for the ways to get a site and the rules it must follow.
• Price it out with what a medical website costs, HIPAA booking included.
• Run a dental or therapy practice? See our dental website examples and therapist website examples.
• Learn how responsive design keeps these features working on phones.

Website examples from other industries: Real estate, Law firms, Dental, Therapists, Contractors, Electricians, Restaurants, Schools, Salons, Churches, Artists, Events, Vacation rentals, Nonprofits. All industries.