How much does a real estate website cost in 2026?

The range: $1,332.96 to $15,164.24 over three years

Using only prices the vendors publish, a real estate website costs $1,332.96 over three years at the low end and $15,164.24 at the high end. That works out to about $37 to $421 a month. Where you land depends on one question: do you want MLS listing search on your own site?

• No MLS search: a builder such as Squarespace Core, $1,332.96 over three years.
• WordPress plus an IDX plugin: $2,592.60 plus an unpublished setup fee (IDX Broker Core) to $2,981.10 (Showcase IDX Essentials).
• Self-serve real estate platform: Placester Agent Essential, $2,898.24.
• Designed site plus IDX: AgentFire Pro with the Ignite package, $7,040.24.
• Site plus CRM and dialer: Sierra Interactive Starter, $11,098.44, or Real Geeks, $15,164.24.
• Done-for-you: Luxury Presence doesn’t publish plan prices.

Those totals leave out MLS data fees and paid lead ads, which can add more than the site itself. Here’s what goes into each number.

What you pay for

A realtor website bill has up to eight parts. Some platforms bundle several; others charge for each one.

• Platform or hosting. The monthly plan on a builder or real estate platform, or web hosting for WordPress. Bluehost Starter is $3.99 a month on a 36-month term, then renews at $9.99 a month.
• Setup or design. One-time fees, from $0 at Showcase IDX to $6,500 for AgentFire’s Firebrand package.
• IDX vendor fee. The monthly charge for MLS search on your site. IDX is built into the all-in-one platforms and is a separate plugin subscription on WordPress.
• MLS data fee. What your MLS charges for the listing feed, sometimes billed to you and sometimes passed through by the vendor. More on this below.
• Domain. Your domain name. Namecheap’s .com is $11.28 the first year and $18.48 a year after. Luxury Presence, Placester and AgentFire don’t sell domains; Real Geeks can buy one for you, but moving it off Real Geeks later costs $50.
• Email. A Google Workspace Business Starter inbox is $7 a month billed yearly. None of the four real estate platforms we review lists mailbox email hosting.
• CRM. Included with Real Geeks, Sierra Interactive, Luxury Presence and Placester (a simple one on Essential). IDX Broker sells an optional IXACT Contact CRM add-on for $50 a month.
• Lead ads. Optional, and often the biggest line. Real Geeks’ lead packages run $299 to $599 a month each. Luxury Presence’s Brand plan and up include managed ads, with ad spend paid separately to Google or Meta.

True 3-year cost of eight routes

Notes on each route

• Squarespace Core. $29 a month billed yearly ($39 billed monthly), with a free domain for the first year on annual plans. Core also includes one Google Workspace account free for the first year, so your email cost may be lower than shown. There is no on-site MLS search.
• WordPress routes. Bluehost’s $3.99 price needs a 36-month term and renews at $9.99 a month after it, so year four costs more. A free theme is assumed; premium themes and plugins are extra. Paying Showcase monthly ($94.95 x 36 = $3,418.20) brings that route to $3,850.80. IDX Broker’s setup fee is not published, so contact IDX Broker for the number.
• Placester. Billed monthly at $59, the route is $3,324.24. The $25 a month is Placester’s IDX Support Fee for each approved IDX feed, charged once the feed is live.
• AgentFire. Pro is billed monthly; no annual price is listed. Custom ($2,750) or Firebrand ($6,500) in place of Ignite adds $1,950 or $5,700 to the total.
• Sierra Interactive. The annual-prepay Starter price is $299.95 a month with no setup fee. Monthly billing is $359.95 plus $500 setup, which makes the route $13,758.44. Sierra uses a 12-month agreement. We don’t review Sierra; these figures come from its pricing page.
• Real Geeks. $399 a month covers 2 users and one IDX feed; extra MLS boards are $10 a month each. Lead packages are not included.
• Luxury Presence. Monthly prices come only through a sales consultation. The $2,500 to $3,500 setup range comes from Luxury Presence’s own blog. Ad spend is billed on top.

Want to plug in your own numbers? Our website cost calculator handles the plan, domain and email lines.

MLS fees: the line nobody quotes up front

Your MLS sets its own data fees, and they vary a lot. Showcase IDX says MLS pass-through fees, charged where the MLS bills the vendor for data, run about $5 to $30 a month depending on the MLS, and its pricing page says $0 to $33 a month. At $33 a month, that’s up to $1,188 over three years on top of the table above. Real examples:

• Miami REALTORS (MIAMI MLS). IDX feeds for agents and brokers in its Datashare are listed at $99 a year but marked “NOW FREE.” Brokers who get their own data through Trestle pay $30 a month. Miami’s pricing page.
• Canopy MLS (Charlotte area). Lists an IDX license fee of $500 setup plus $100 a month, and offers its Matrix IDX search to frame on agent sites at no extra charge. Canopy’s data page.
• Greater Chattanooga REALTORS. $25 per Subscriber or per Participant for a firm-wide feed, billed at the start and then yearly with MLS renewal. Its fee policy.
• Doorify MLS (North Carolina). Said IDX and data feeds were moving from a flat $100 a month to tiers of $150, $500 and $1,500 a month by number of clients in its 2026 fee changes. Doorify’s notice.
• Central Panhandle Association of REALTORS (Florida). Stopped charging members for IDX feed access on January 1, 2022; vendors and brokers managing their own data pay Trestle. CPAR’s page.

Getting a feed usually works the same way: you must be an MLS participant or subscriber, you pick an IDX vendor, you and your broker sign the MLS’s data agreement (often through a hub such as MLS Grid or Trestle), and then the MLS approves the feed. Ask your MLS for its fee sheet before you pick a vendor.

One-time vs monthly costs

A high one-time fee isn’t bad on its own; it often pays for design work. The real question is what that fee buys you if you leave, which brings us to contracts.

Contracts and the cost of leaving

• Luxury Presence. Every plan is a 12-month agreement that auto-renews unless you give written notice at least 30 days before the term ends. Cancelling early on 30 days’ notice still costs 100% of the remaining fees for the full term, and payments are non-refundable. You can request a CRM contact export within 30 days after termination.
• Real Geeks. Its Terms set the early-exit buyout at two full monthly payments, which is $798 at $399 a month. Its cancellation help article also mentions remaining fees through the initial term, so check which applies to your order. After the initial term it renews month to month.
• AgentFire. Either side can end the hosting agreement with written notice. The setup fee is fully refundable within 48 hours; after that AgentFire keeps 10%, and nothing is refunded after the Development Milestone.
• Placester. No contracts, but no refunds either, including partial months. You cancel IDX separately in IDX Manager. Keeping a copy of your site after cancelling costs $10 a month, and a view-only site $20 a month.

The bigger leaving cost is the rebuild. None of these four platforms documents a way to export the website itself, so your pages and blog posts need to be rebuilt somewhere else. Self-hosted WordPress scores 10/10 because you own the files. Compare every platform in our exit scores tool.

Hidden costs to ask about

• Extra users. Real Geeks charges $25 a month each for users 3 to 10. Showcase Essentials adds $4 a month per user for users 3 to 10. AgentFire Team Link is $10 per user a month for 1 to 49 users.
• Extra MLS feeds. $10 a month per board at Real Geeks, $25 a month at Placester and Sierra Interactive. AgentFire charges extra to combine boards but doesn’t publish the amount.
• Add-ons. AgentFire lists Home Values Enrich at $29 a month and Local SEO Setup at $250. Placester’s Content Automation (AI blog posts) starts at $15 a month, and Do It For Me site upkeep is $75 a month on agent plans.
• Price changes. AgentFire can raise prices with 30 days’ notice. After the initial term, Real Geeks may change pricing without advance notice.
• Renewals. Bluehost’s intro hosting price ends after 36 months, and Namecheap’s .com goes from $11.28 to $18.48 after year one.
• Domains bought through the platform. Moving a Real Geeks-purchased domain to a non-Real Geeks site costs $50. Buy your domain yourself at a registrar.

How to keep the cost down

1. Ask your brokerage first. BoldTrail says an IDX website is included for active eXp agents, though it doesn’t say the site is free and add-ons may cost extra. Keller Williams offers agents a site tied to its Command CRM but doesn’t state a cost.
2. Decide if you need IDX yet. If most of your business is referrals, a brand site with a valuation form costs about half as much as the cheapest IDX route above.
3. Pay yearly when it’s cheaper. Showcase IDX is $849.50 a year instead of $1,139.40 at the monthly rate. Placester’s annual billing saves 20%. Sierra’s annual prepay drops the $500 setup fee.
4. Use free trials. Showcase IDX offers 10 days with live MLS data and no card, and Placester offers 14 days.
5. Start with one MLS feed and add more only when you work in a second market.
6. Hold off on lead packages until your site turns visitors into leads on its own.
7. Own your domain at your own registrar so a platform switch doesn’t cost you your address.

What to do next

• Start with our real estate website design guide for the four ways to get a site and the rules it must follow.
• Follow how to build a real estate website step by step.
• Run your own numbers in the website cost calculator, and see general prices in our website cost guide.
• Read the reviews: Placester, AgentFire, Real Geeks and Luxury Presence.

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