How much does a salon website cost in 2026?

The range: $300.24 to $12,240.60 over three years

Using only prices vendors publish, a salon website costs $300.24 to $12,240.60 over three years, including a domain and one business email inbox, before card fees. That’s about $8 to $340 a month.

• A booking app with a built-in site: Square Free $300.24, GlossGenius Standard $1,164.24, Vagaro $1,380.24 plus its MySite builder (price not published), Fresha with its Smart Website $1,592.64.
• Build it yourself: WordPress with a booking plugin $432.60 to $879.60, Wix Core $1,332.96, Squarespace with Acuity $1,548.96 to $2,304.96.
• Your own site plus a premium salon platform: Mangomint $5,112.60, Boulevard $5,580.60 to $12,240.60 (at Prestige’s limited-time price).

Card and new-client fees can cost more than the site; see the worked example below.

What goes into salon website cost

• Booking software. From $0 on Square Free to $328 a month per location on Boulevard Prestige’s limited-time price.
• The website. Included with GlossGenius and Square, $15.95 a month for Fresha’s Smart Website, or a builder plan such as Wix Core at $29 a month billed yearly.
• Card processing. In person: Fresha 2.29% + $0.20, GlossGenius 2.4% + $0.15, Square 2.4% to 2.6% + $0.15, Mangomint 2.45% + $0.15, Booksy’s reader 2.49% + $0.10. See our transaction fees entry.
• Marketplace new-client fees. Fresha takes 20% of a marketplace new client’s first appointment (minimum $6); Booksy Boost takes 30% of a Boost client’s first visit (capped at $100).
• Domain. Your domain name: Namecheap’s .com is $11.28 the first year and $18.48 a year after. Wix, Squarespace yearly plans and Bluehost include a free first year.
• Email. One Google Workspace Business Starter inbox is $7 a month on Google’s annual plan ($8.40 on the flexible plan).
• Hardware. Booksy lists the Stripe Reader M2 at $53.10 and the S710 at $299, plus shipping. Boulevard requires its Boulevard Duo device for payments (price not listed).

True 3-year cost, route by route

Notes on each route

• Square. Prices are per location, billed monthly. Connecting your own domain is documented for Plus and Premium. Square Premium, at $149 a month, comes to $5,664.24.
• GlossGenius. Billed monthly, Standard at $28 comes to $1,308.24. The pricing page doesn’t say whether the booking site can use your own domain (GlossGenius pricing).
• Vagaro. The $23.99 rate is for the first 6 months only, so we use the regular $30 for all 36; with the intro rate, three years come to $1,344.18. Calendar licenses are $10 each, up to seven, and the MySite price isn’t published. A design service is $299, a limited-time price struck from $699 (Vagaro pricing).
• Fresha. The pricing page doesn’t say whether Smart Website works with your own domain.
• Squarespace and Acuity. Billed monthly, Basic ($25) plus Acuity Standard ($34) comes to $2,424.24, because the free first-year domain comes only with yearly plans. Basic charges a 2% fee on online sales; Core doesn’t, and Core includes one Google Workspace account free for the first year.
• WordPress. Bluehost’s $3.99 needs a 36-month term and renews at $9.99 a month. Bookly Pro’s $39 is shown discounted from $99; if later years bill at $99, add $120. Amelia’s price labels were inconsistent, so check at checkout. A free theme is assumed.
• Mangomint. The $10 per user covers anyone with a profile, including front desk staff and booth renters.
• Boulevard. Premier ($234) and Prestige ($328) are limited-time fall prices for new customers (“Terms apply”), normally $293 and $410; at $410, Prestige comes to $15,192.60. The annual price isn’t published (Boulevard pricing).

Our website cost calculator handles the plan, domain and email lines.

Marketplace fee vs flat price: a worked example

This is an example, not a quote. Say you’re a solo stylist with 40 appointments a month at a $60 average, or $2,400 a month, all paid by card in person. Five of the 40 are new clients who found you through the app’s marketplace.

What the table doesn’t show:

• The fee is one-time per client. A new client who keeps coming back costs nothing extra after the first visit, and you might not have found that client otherwise.
• Minimums and caps. On a $25 service, Fresha’s 20% would be $5, but its minimum is $6. On a $400 color service, Booksy’s 30% would be $120, but it’s capped at $100. Fresha says a cap applies on higher-value services but doesn’t state the amount.
• Payout speed. Instant or fast payouts cost extra: 1.5% on Booksy and 1.8% on GlossGenius.

Vagaro isn’t in the table because its processing rates aren’t published. Online and card-on-file payments cost more, such as 3.5% + $0.15 for Square’s card on file.

If you have a team of four

Subscription only, for four bookable people: Fresha Team is 4 x $14.95 = $59.80 a month ($2,152.80 over 3 years). GlossGenius Gold is $48 a month billed yearly for up to 9 staff ($1,728). Booksy is $29.99 + 3 x $20 = $89.99 ($3,239.64). Boulevard Essentials is $143 for up to 5 providers ($5,148). Mangomint is $120 + 4 x $10 = $160 ($5,760). For Vagaro, the pricing page lists calendar licenses at $10 each up to seven, but doesn’t say how many the $30 plan includes, so we left it out.

Contracts and the cost of leaving

• Price changes. GlossGenius may change fees on 14 days’ notice. Fresha and Boulevard give 30 days; Boulevard lets you terminate if you disagree (Boulevard agreement).
• Fresha’s terms. Your access to client data lasts for the term of the agreement (Fresha partner terms).

The bigger cost of leaving is often the rebuild. Export your client list before you cancel anything. For site builders, Square Online scores 2/10 on our exit score, Wix 3/10, Squarespace 5/10 and self-hosted WordPress 10/10; compare them in our exit scores tool.

Hidden costs to ask about

• Text messages. Fresha lists marketing texts at $0.08 each; Boulevard’s texts are usage-based, with no rate listed.
• Processing tied to features. Mangomint lets you use your own processor, but its own processing is required for deposits, cards on file and self-checkout.
• Passing fees to clients. Boulevard Offset lets clients pay a 3% card fee while you pay 1%. Before you pass any fee on, read the price rules in our salon website builder guide.
• Add-ons. GlossGenius payroll is $40 a month plus $6 per seat, Fresha’s Client Loyalty $59.95 a month per location, and Mangomint’s phone add-on $70 a month per line.

How to keep the cost down

1. Count your marketplace clients. If most clients are regulars, a flat price usually beats a per-client fee.
2. Send clients to your own link. Fresha doesn’t charge for new clients who find you through your website or social pages, unless they first saw your Fresha profile, and Booksy charges no commission on clients from your own marketing.
3. Pay yearly where it’s cheaper. GlossGenius Standard is $24 instead of $28, Acuity Starter $16 instead of $20, Squarespace Basic $19 instead of $25.
4. Use trials. GlossGenius and Booksy offer 14 days with no card, Vagaro 30 days, and Fresha and Acuity 7 days.
5. Own your domain at your own registrar, and export your client list on a schedule.

What to do next

• Start at our salon website builder guide for the options and the rules your site must follow.
• See what to build with our best salon websites roundup.
• Compare do-it-yourself builders in our best website builders for small business.

Website costs in other industries: Real estate, Law firms, Dental, Medical, Therapists, Contractors, Electricians, Restaurants, Schools, Churches, Artists, Events, Vacation rentals, Nonprofits, Creators and courses. All industries.